About me
I’m a creative thinker, problem solver, pragmatic doer, self trained brand designer, and entrepreneurial introvert.
I love working with motivated and ambitious founders and visionaries on projects that matter to them. I’m particularly passionate about working with people who want to leave the world in a better state than when they found it —whether creating beautiful things, or trying to make the planet a better place to live and breathe, or just doing that thing that brings you a bit more creative independence and joy. All these for me are tiny rebellions- that feeling we get when we grow into ourselves and that feeling of impact when a lot of us do that work together.
Over the years I have co-founded several businesses—including a yoga massage training institute, art studios, an event space, property company, craft beer pub and an electric motorbike rental company— I know how difficult it is to be a founder because I have been there and learnt the hard lessons.
These days I am more into the design process, this feels natural for me and also where I can be most useful. I personally found that I didn’t really have the desire or the skills for the day to day of a business..I started talking to founders and developing a supporting role. It was during the crazy lockdown era of 2020 that I fully committed to the come a brand designer.
